Privacy Policy

PrimeTracers Privacy Policy

PrimeTracers provides analytics and various data-related solutions to small and medium-sized enterprises, marketing firms, large corporations, and other entities. Typically, our clients use this data for research, validation and authentication services, marketing communication, targeted advertising, and similar purposes.

Scope of this Privacy Policy

PrimeTracers has established this privacy policy to showcase its dedication to safeguarding privacy. This privacy policy is applicable to all visitors (whether individuals or businesses) of prime-tracers.app and all PrimeTracers subsidiaries. It outlines how we collect, use, and share the personal information we collect through our website.

Please note that this policy does not extend to the practices of third parties not owned or controlled by PrimeTracers, nor does it apply to individuals and businesses not employed or managed by PrimeTracers. Additionally, our customers' utilization of our services and any data we provide to them are governed by the customers' privacy policies and practices, not this one.

PrimeTracers does not intentionally gather personal information from children. If we discover that we have collected personal information from an individual under the age of 18, we will promptly remove that information from our systems.

Registering a Free Account

By signing up for a free account, you represent and warrant that, as required by applicable law:

  • You adequately disclose any collection and use of personal information received from us.
  • You agree to abide by all applicable email marketing, privacy, and data protection laws when communicating with any individuals whose personal information you received from us.
  • You will protect your user credentials and notify us of any unauthorized use of your user credentials.
  • You agree to notify us of any complaints or privacy requests regarding our Services from individuals whose personal information you received from us.
  • You consent to receive emails from PrimeTracers regarding products, services, and promotions. You understand you can opt out at any time by following the instructions in those emails.

Collection of Information on Our Website

Information We Collect Directly. PrimeTracers gathers personal information when visitors provide such details on our website, such as when registering, requesting services, or using contact forms. This information may include your name, email address, phone number, payment information, and any other details you choose to provide.

Information We Collect Automatically. PrimeTracers automatically receives and stores certain types of information whenever a visitor interacts with our website. This may include IP addresses, browser type, operating system, referring URLs, and other technical information. We also collect usage data, such as the volume and frequency of visitors and how they use our services. Much of this information is collected via cookies, pixels, local-storage, and similar technologies—see the Cookies & Similar Technologies section below for details.

Cookies & Similar Technologies

A “cookie” is a small text file that a website stores on your device to remember your preferences or recognise your browser. We also use web beacons, pixels, and local-storage (collectively, “cookies”) to operate our site, analyse traffic, and deliver personalised ads. Cookies may be set by PrimeTracers (first-party cookies) or by trusted partners (third-party cookies).

We group cookies into three categories:

  • Strictly Necessary - Required for core site functionality.
  • Analytics - Help us understand how visitors use our site.
  • Advertising - Enable interest-based ads and measure campaign performance.

Analytics & Advertising Partners

We currently use the following third-party technologies:

  • Google Tag Manager - Container tag used to deploy other scripts; does not itself set cookies but may load tags that do.
  • Meta (Facebook) Pixel - Measures ad engagement and enables retargeting. Meta's cookie policy: link.
  • Reddit Pixel - Tracks conversions from Reddit Ads. Reddit's cookie policy: link.
  • Lucky Orange - Session analytics and heat-maps. Privacy policy: link.

Your Cookie Choices

On your first visit we present a cookie banner giving you the option to Accept or Decline analytics and advertising cookies. Accept stores a consent cookie for 12 months; Decline prevents these cookies from loading. You can change your preference at any time by clearing cookies in your browser or contacting us at [email protected].

Do-Not-Sell / Do-Not-Share (CCPA / CPRA)

We do not sell or share your personal information.

Legal Basis for Processing (GDPR / UK GDPR)

Our legal basis for strictly necessary cookies is legitimate interests (Article 6 (1)(f) GDPR). For analytics and advertising cookies we rely on your consent (Article 6 (1)(a) GDPR), which you may withdraw at any time using the methods described above.

How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Improve Our Services: We use your information to deliver the services you request, process transactions, and enhance and customize our services, website content, and user experience.
  • To Communicate with You: We may use your contact information to respond to your inquiries, provide updates, send administrative information, and share relevant information about our services.
  • To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, legal processes, or governmental requests.

Sharing of Personal Information

PrimeTracers does not sell, rent, or share your personal information, including mobile numbers, with third parties or affiliates for their marketing or promotional purposes.

We may share your personal information in the following circumstances:

  • Service Providers: We may share your information with trusted third-party service providers—including analytics and advertising partners—who assist us in operating our website, conducting our business, or providing services to you. These service providers are contractually obligated to keep your information confidential and use it only for the purposes of providing services to us.
  • Legal Compliance and Protection: We may disclose your information if required by law or in the good-faith belief that such action is necessary to (a) comply with legal obligations, (b) protect and defend our rights or property, (c) act in urgent circumstances to protect the personal safety of users or the public.
  • Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction.

Opt-In for Marketing Text Messages

By submitting the sign-up form and agreeing to our terms and conditions and privacy policy, you consent to receive marketing text messages from PrimeTracers at the number provided. Consent is not a condition of purchase. Message and data rates may apply. You can unsubscribe at any time by replying STOP to the received SMS texts or clicking the unsubscribe link (where available) in the marketing text messages.

Security

PrimeTracers implements reasonable security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

  • Administrative Safeguards: Access to personal information is limited to authorized personnel who need it for their job responsibilities.
  • Technical Safeguards: We use encryption, secure servers, and other technologies to protect your data during transmission and storage.
  • Physical Safeguards: We maintain physical security measures to guard against unauthorized access to systems and facilities where personal information is stored.

However, please be aware that no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

Your Rights

You have the right to access, update, correct, or delete your personal information that we hold. If you wish to exercise any of these rights, please contact us at [email protected].

Updates to the Privacy Policy

PrimeTracers may periodically modify this privacy statement. Any significant changes to the policy will be communicated through notifications on this page: https://prime-tracers.app/privacy-policy. The policies detailed above are not designed to, and do not, establish any contractual commitments or legal rights for or on behalf of any individual or entity.

Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please contact us at [email protected].